E-Tourism, Personal Technology Post-Adoption Behavior and, Sustainable Behavior Intention in Indonesia

E-tourism's behavior of e-tourism in minimizing the use natural resources and costs gives birth to sustainable form environmentally friendly tourism digital technology. This study aims examine effects technology-based post-adoption by tourists that lead behavior. Predictors technology usage using some UTAUT2 models. The survey was conducted Indonesia on respondents Manado who obtained as many 100 participants, which were then analyzed path analysis. research findings show UTAUT 2 model, namely relationship between hedonic motivation, price value, habit, affects mediated intention. These contribute development marketing management. Some limitations, well implications, are also disclosed this article.